Dr. AS Prasad, General Manager - Product and Marketing, Vertiv India

Dr. AS Prasad, General Manager - Product and Marketing, Vertiv India

“India is an extremely important market for us. With the on-going digital transformation, the region holds immense opportunities. 

Our partners play a critical role in our go-to-market strategy and we look forward to growing and expanding this network across the country. We invest in educating our partners on technology applications and set a direction for them to approach prospective or existing customers. We are aligning and developing solutions to meet customers’ expectations and also enable our partners to be ready to take these developments to the customers. We offer ourpartners 360-degree support through the enhanced Vertiv Partner Portal, that includes easy access sales tools and other partner related information to help qualify and drive business growth, as well as access to the latest online and face-to-face training courses and partner-only events.

Last year, we changed our go-to market strategy from direct to channel. From being restricted to limited partners, our channel base has expanded. All our products are available through partners, bringing increased agility, decisiveness and investment capability.  

Vertiv announced the launch of ‘Vertiv Xpress – Partner Drive’, a partner focused initiative to showcase our complete stack of critical infrastructure solutions. Launched in January, this multi-city initiative will engage partners through programmes and work on collectively growing the partner’s business. From our exhibit of 110 unique partners, 70 have been selected for this campaign and in total, 70 partner locations are considered to organize the partner driven events.”