Dr. A.S Prasad, General Manager - Product and Marketing, Vertiv India
“The changing environment calls for newer marketing skills such as expertise in social networking and digital marketing that complement the capabilities of traditional marketing managers. We also need to foster the right connection between our efforts and those of the other functions of the organization. The focus now is on building our brand, while also making advertising more effective along with effective market research. The role of this department is becoming a pivotal focus in the business that aligns marketing goals and facilitates customer experience alongside financial and strategic tasks.
Changing consumer attitudes demonstrate the need for CMOs to constantly reinvent and realign resources, and combine strategy with technology. Technologies like big data, IoT, Artificial Intelligence and marketing automation are few tools that help marketing teams become customer experience experts. With a strong technology backbone driven by data, we can deliver effective results and ensure that key stakeholders are making informed decisions about our customers.”
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