NEWS

Doosra protects personal number and data from fraud

By VARINDIA - 2021-06-03

Aditya Vuchi, Founder and CEO, Doosra

The Idea: Doosra was born from a bitter personal experience of Aditya Vuchi, the founder, a few years ago. He was shopping at a sporting goods store but decided to walk away after the billing clerk mandated that he share his personal mobile number for “billing” purposes.

With his past experience in digital marketing, he fully understood the travesty of sharing personal information with businesses and the resultant behavioural proﬁling that is done for advertising purposes. But this incident gave him the idea of creating a publicly-shareable mobile number that can be given at places where a person is uncomfortable sharing their personal number.

We started working on it in the summer of 2019, partnering with telecom operators to bring this unique and innovative product to market.

Innovations & Services: Doosra has brought two innovations for the Indian consumers. One is a complete re-think of a mobile number. A regular mobile number allows all calls by default and you can block spam calls after the fact. Doosra blocks all calls by default, thereby ensuring the consumer is never bothered even if the number gets sold and re-sold. This is being offered for the ﬁrst time in India. Doosra offers voicemail service for all consumers without any additional charge.This allows all callers to leave a message and the Doosra customer can decide who to call back, at their convenience. Another is a clear policy around data and monetization. As a paid service, Doosra ensures we can continue to innovate and provide high-quality service without ever being forced to share data for making money.

GTM: At a time when privacy invasion and exposure of your personal data is becoming very pervasive, Doosra provides a secondary mobile number that a user can share any public place, thereby protecting their personal number and data from fraud. As a paid subscription-based platform, Doosra is unique and ensures privacy is at the core of our offering.

By identifying use cases where phone numbers are sold, leading to spam calls and messages, we are educating users through digital media platforms.

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