DMAi 2014 names SAP’s Rajesh Kumar as Chairperson

As per a latest update, Marketing Head of SAP India Subcontinent, Rajesh Kumar, has been announced as the Chairperson for the third edition of the DMAi’s (Association for Data Driven Marketing & Advertising in India) International Marketing Convention scheduled to be held in January 2014 at New Delhi.
 
The convention aims to address the quest of CMOs and agency professionals who want to leverage data and Re-define customer understanding  due to richer context, stronger behaviour insights beyond simple demographic construct.
 
Umang Bedi, Managing Director  South Asia, Adobe & Member of the DMAi Board of Governors, said, We are glad to welcome an experienced industry professional as Rajesh to chair the third edition of the DMAi International Marketing Convention. I have seen the format of the show grow in the recent years to become a real power-packed show that is of immense value to any traditional or digital marketer alike and we look forward to the change that Rajesh ushers in.
 
Rajesh Kumar expressed, I am happy to be associated with DMAi and look forward to working with peers in the industry to bring together content, best practices and experiences that will drive this agenda and unravel together what the future holds for us.
 
The theme for the third edition is “Be the Change” and the convention spread over three days will host a strategic summit for the C-Suite, keynotes, debates, 15 dynamic conference streams, live certification & workshops, an expo and an awards programme.