D-Link is committed to enabling its customers with customized solutions

Tushar Sighat
Managing Director & CEO,
D-Link (India) 

Brand Positioning vs. Marketing Tactics 

D-Link helps both businesses and customers Connect to More. Our enterprise solution enables organizations to connect to their customers, while our consumer range lets people to connect to their friends, family and a plethora of experiences. D-Link continues to lead the networking industry with innovative products that provide high-performance and cost-effective products to deliver better connectivity, security, efficiency, and cost saving solutions for both home and offices. It is our endeavour to deliver the latest in networking innovation with best of service support, so that our customers can truly experience technology at its best.

Our unique positioning and brand reliability has helped D-Link retain the No. 1 spot in wireless domain. It is the spirit of ‘Innovation’ that has led to introduction of products that provide high-performance and cost-effective solutions to deliver better connectivity, security, efficiency, and cost savings for both home and office

We at D-Link realize the importance of a sound and effective customer engagement strategy. With our marketing campaigns we seek to extend our Innovative networking solution to the masses as well as business enterprises, and help differentiate the brand positioning basis the product and service offerings.    

Good data for a Good Brand Strategy 

Data is crucial to business strategy. Marketing objectives can be attained and measured with data driven marketing approach. With digital medium it is now easier for brands to reach out to its target demographic, and this in turn allows brand to offer customized customer experience, promote better engagement with TG, understand customer behaviour etc. D-Link has been actively working towards understanding the evolving market needs and enabling customers with customized solutions.   

R&D driving Growth

With a vision to further secure and expand its network solution offerings, D-Link India acquired its long-term solution partner, Team F1 Networks in June 2014 as a wholly owned, but independently operated subsidiary. With this D-Link has integrated Team F1 expertise in developing software for our hardware. 

With Innovation as the core mantra, our R&D team globally ensures that all our products are based on global standards and are user-friendly so that everyone can realize the benefits of technology. At D-Link it is our goal to nurture a truly customer-focused culture by providing service with a personal touch, regardless of whether the customer is an individual or a large corporation.

As an enabler of connectivity solution, D-Link is working with partner/system integrators at various level with both active and passive networking solutions on the Smart city project. Our Smart city vision encompasses a robust, seamless, scalable and future proof networking solution that is essential for a sustainable smart city ecosystem.