D-Link has always endorsed a partner-centric business approach

Rohit Purushottam
VP - Enterprise Sales, D-Link (India) Ltd

“There is no denying that Partners/ System Integrators play a crucial role in business growth, be it expanding sales-foot print, enhancing brand value or growing revenue. It has been at the core of D-Link’s business values to ensure partner engagement and partner profitability. That is why we have always been investing in building a strong partnership with our partners/ system integrators PAN India. 

Core elements of D-Link’s Partner Program

D-Link Partner Programs are designed to engage with our partners/ system integrators, motive them to do better and support them to grow business. At present, D-Link’s distribution and channel network consisting of over 80 Business distributors, 5,000+ resellers and 800+System integrators are its core strengths. Most of our partners/ System Integrators have been associated with us for more than 15 years and continue to be our key propagators. 

We have always believed in the power of collaboration. So, our partner program framework provides for better SI engagement, maximize profitability, and encourages mutual success. 

At D-Link, we acknowledged the role of partners in our growth and have always endorsed a partner-centric business approach.  Through our well-structured and well-defined Partner Program, we offer special incentive programs on Half-Yearly / Yearly basis, while focusing on ease of doing business with us. Our incentive program with different slabs allows partners/ SI’s to achieve higher level of proficiency & profitability. We also support our partners with Marketing development funds, periodic training & certification programs, along with access to our marketing reservoir to help them drive business & revenue. All this is further complimented with D-Link’s best post-sales support infrastructure.

While we are aligning partner strategy with our organizations business goal, it is also essential that we are mindful of our partners’ business objectives. Also, one of the core objectives of partner program is to ‘Enable partners do business better’. So, D-Link Partner program entails ample resources/ guides to help partners/ SIs adapt to the changing market dynamics, while keeping them abreast with technology updates and providing them with lucrative business opportunities. Mutual success is another significant factor that makes partner programs successful.”