Direct Flash is the future of storage industry

Jitesh Chembil,    
Head Channel - India, Pure Storage       

"For the last nine years we have been gaining market share, every year we have been gaining 20% of market shares from our competitors. So, why we are doing that is because we deliver outcomes. For example, we consume the lowest amount of power and space. Our equipment consumes less power which is less than your microwave oven at home. It is 10 times more reliable because you have less service visits. The system has a lot of in-built automation and ML capability and it automatically dials out and less number of service engineer visits required. Second, we give almost 50% lower TCO and are more reliable, we are more consistent from a product line perspective because we serve all the SAN, NAS and content-based storage.

The future is DirectFlash, gone are the days of discs. Today the industry is talking about flash. We started with Discs, then SSDs and today we have the flash drives. Having said that, we are almost having a three years edge compared to the SSDs which are there in the market. We have a clear prediction that by 2028 all the Discs will go to the end of life. That is where you have a clear leverage with Pure Storage. We are able to do so primarily because of our operating system and the DirectFlash module that we have which brings in the power. Now, when we talk about this kind of infrastructure getting built, whether it is a scale up or out model we have solutions on both and if it is Cloud, we have solutions available."