DigitalOcean building a partner community to make the brand available to a large number of customers

Headquartered in New York City, DigitalOcean provides cloud infrastructure and platform-as-a-service solutions. With data centers worldwide, DigitalOcean offers developers cloud services that help to deploy and scale applications that run simultaneously on multiple computers. Jeffrey Giannetti, Chief Customer Officer, DigitalOcean shared his views on the company's USP, Channel Partners, the DigitalOcean team, its Data Centers and its go-to-market strategy.

Creating a strong foothold

Jeffrey Giannetti depicts DigitalOcean as a public cloud company focused on the next generation developer. DigitalOcean is providing simple and price competitive solutions for infrastructure-as-a-service as developers build the next generation applications, with the USP of simplicity, community, service and predictable pricing.

Jeffrey remarks, “66% of our business is outside the United States. Two thirds of our business is outside North America and largely following access to the community is where we find our customers. Now we are focused primarily on developers, and small web agencies. We are now expanding and building a go to market to pursue SMEs and have recently built a solution partner program, where we are recruiting resellers who come in and will make DigitalOcean available to their clients, or it will run or their service that will run on top of DigitalOcean infrastructure.”

Partner Strategy

On the company's Partner Strategy, Jeffrey comments, “Just within the last few months in India, we have added a customer success manager. We have a position open for systems engineer, who will provide technical support to the sales team or to the go to market team. We just recently hired a channel manager in India. We are also recruiting additional partners who will have some type of business running on top of DigitalOcean and then resell DigitalOcean to their clients. For the first time, we have a requisition open for a sales resource that will recruit new small business customers to DigitalOcean. So still there will be the organic channel that we have used historically, and are creating that affinity and relationship with developers. We are also building more of a traditional go to market motion with sales people and resellers as well.”