Digital Transformation - Key to Power Bridge Systems' success

Formed with an aim of automating every process, Power Bridge Systems fulfills customer needs with innovative IT products and solutions. The company is liked by its customers as it understands their pain points and provides problem-solving solutions along with in-house implementation capability. Power Bridge  always offers on-time tailor-made products and services due to its intelligent tools and feels that the key to their success is digital transformation. It considers that Lenovo plays an important role in its success. With Lenovo solutions and services the company won customer trust and provided them an edge. In a chat with VARINDIA, Mandeep Singh, Co-founder & Director, Power Bridge Systems discusses about the company, challenges, services and security infrastructure offered to customers etc.

Addressing customer needs

Power Bridge is a customer-centric IT Infrastructure Solution Provider, pivoting to bridge the gap between innovative IT products, solutions, and customer needs. Customers like them because of their capability to understand, and design problem-solving solutions and in-house implementation capabilities of various leading technologies. They got market acceptance in Bangalore and Hyderabad very quickly and customers started awarding them with mission-critical projects. With the assistance of more than 70 skilled IT specialists, Power Bridge conducts business with more than 450 major and very large organizations today. They feel their partnership with Lenovo equips them to cater to their customers across the verticals. Enhancing their portfolio into data center solutions, cloud, Audio & Video solutions not only helped them in driving growth but also projected them as a one-stop solution provider for all IT infrastructure needs.

Challenges faced by Power Bridge

Power Bridge was started with the mission to automate every process which was repetitive in nature which gave them speed and agility to serve their customers better. The company highlights that they have not faced many challenges when it comes to early adoption of technology. However, they do feel that there was some ambiguity when device as service became reality however today this model equips them to provide a pay as you go model with better commercials to their customers. With Lenovo, they can offer solutions for almost every problem of their customers. The problem-solving approach of Lenovo’s offering gave them more time with their customers as well as help generate additional revenue apart from physical devices.

Services and security infrastructure offered to the customers

Power Bridge’s Portfolio mainly consists of 3 Pillars i.e. End User Flexibility, Intelligent Infrastructure & Application Independence that enable us to address the end-to-end IT Infrastructure requirements of a customer.  The company feels that digital transformation has been key to their success. They consistently deliver on-time tailor-made products and service offerings to the customers because of the intelligent tools. They are a paperless company and achieved it with a lot of passion and research. They add that Lenovo has been an integral part of their success.

Lenovo playing an instrumental role in the growth of Power Bridge

Over the past years, Lenovo's service and Solution offerings have helped Power Bridge win customers’ trust as well as giving them an edge in keeping the customers happy and resulting in higher retention. They also feel that ‘Everything as a service’ is a reality and TruScale offerings from Lenovo is a classic example of it. The company also acquired the knowledge of DaaS (Device as a Service) at an early stage with Lenovo. They feel that service-led models complement their business. Additionally, Lenovo’s IDG & ISG portfolio of engineered solutions and leading software technology provides the end user flexibility & Intelligent Infrastructure respectively. Having a large portfolio overlapped with Lenovo’s line of businesses enables Power Bridge to consolidate their engagements and deliver benefits to its customers with regards to fewer OEMs to deal with and in turn deliver effective commercial benefits.