“Digital is the new normal," says Nishikant Nigam, EVP & Chief Delivery Officer, CSS Corp. "Digital is prompting organizations across industries to reimagine their customer engagement strategies for better business success and outcomes. To survive in this digital age, companies must view digital as an opportunity, rather than as a threat. Instead of fearing away from digital transformation, embracing it will help one evolve. Companies must invest in advanced data analytics solutions that aggregates customer interaction data from various touchpoints, converts that into recognizable patterns and recommends actionable insights resulting in faster issue resolution.”
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