Digital and marketing analytics helps Netmagic (An NTT Communications Company) to grow 

Prasenjit Roy
SVP & CMO, Netmagic (An NTT Communications Company)

“With technology becoming so pervasive and customers becoming more globally connected, marketers today wear multiple hats - supporting employee engagement, advocating for the customer experience and driving the growth.

I place significant emphasis on the importance of digital and marketing analytics that will help us to shape, execute and support the growth agenda while delivering on our customer promise. Our digital marketing strategy drives a successful lead-generation tactic that is targeted to meet several criteria. Our actionable leads are primarily generated through search engine marketing (SEM), Social media advertising, email marketing, direct email, events or trade shows, and so on. Few of the key ones are – Generating and tracking a large numbers of qualified leads for the company; Reaching a specific audience of our target customers;
Measuring the costs and ROI.


We have been growing at a CAGR of over 35% for the last 4-5 years. With further expansion of our data center footprint and addition of international data network services to our service portfolio, we also aim to meet the growing market needs for mobility, e-commerce, Internet of Things (IoT), cloud, and big data. We plan to add 150 professionals to our existing team of 1,270 employees to support expansion.”