Digisol wants to be recognized as the leading networking and wireless product brand

Mandar Joshi,
Head Channel Business,
Digisol Systems 

Brand Positioning vs. Marketing Tactics 

Marketing plays a big role for the success of any enterprise in its attempt to reach out to its target customers, may it be consumers, small, medium or large enterprise. For us at DIGISOL, marketing has been a major job in promoting the DIGISOL brand in the large and medium enterprise space, especially after the introduction of the structured cabling product business. We have large range of both active and passive networking products catering to large and medium enterprise. 

Providing best quality products is important, though imprinting the image of a brand on the minds of the customer is even more important, when viewed from a long term perspective. To promote the brand we are putting a lot of efforts in educating the channel community partners, distributors, SIs, etc because it is the channel partners who interact with the end customers. So partners play a big role in building the brand. In the coming year, our main objective will be to make the brand get established in the customers’ mind firmly, so that they will be able to recognize the DIGISOL brand in association with networking and wireless products in particular.

Good data for a Good Brand Strategy  

Good and precise data is really very critical for any good campaign. We do have access to leading market reports, as we have subscribed couple of industry reports which helps us to strategize our marketing and business strategy.

 
R&D driving Growth

 
R&D for DIGISOL is totally indispensable because we cater to IT, which is among the fastest changing industries in the world. So R&D is not only strategic or a means of moving up the value chain for DIGISOL but in-fact the very means of survival in today’s intense competition in the field of networking.