DIGISOL product delivers unparalleled value

 Rajshekhar Bhatt,
AVP – Surveillance, DIGISOL

The IP surveillance market in India is witnessing buoyant growth today and, more importantly, the demand for CCTV and surveillance products is going to be sustained with very consistent and high-growth rates over the next four to five years. DIGISOL is continuously setting new benchmarks within the Converged Communication solutions with its innovative product portfolio in India. Its legacy of developing quality products further gives them the coveted competitive edge. Having discerned the precise requirements of the customers, DIGISOL is in the process of developing a wide-ranging product portfolio that encompasses Switching, Broadband Routing, Wireless LAN, Converged Communication, IP Surveillance and VoIP.
DIGISOL’s well-trained engineers offer assistance in designing optimum systems and provide value-added services like consultancy, site evaluation, network planning, site audits, etc. to meet customer’s needs. With a pool of certified engineers, the company is always available to provide its customers with prompt technical support, pre-sales and post-sales.
Digisol's “Future-proof and Future-ready” products deliver unparalleled value and enable customers to excel through lower network ownership costs, enhanced productivity, total reliability and easy scalability of their networks.

Current trends in the surveillance market in India
The industry has reached next stage after evolution, but still has a long way to go. Rajshekhar Bhatt, AVP – Surveillance, DIGISOL, says, “End-clients are becoming aware as they know the importance of surveillance. Right now, people prefer Analogue vs IP surveillance because of cost and other factors. But IP is definitely growing rapidly. Adoption of technology is always subjected to frequent use of the same. As people will start using the product and technology would start appreciating the new or upcoming trend, the onus is on the industry to make people aware and show the importance of new technology. Of course, IP is a better technology and offers better value for money, especially in mid to large installation but the true RoI is realized over a period of time not immediately but after the installation.”
 

DIGISOL in India
DIGISOL works closely with its channel partners and system integrators who value the power and quality of its products. It also invests considerably in training and empowering the channel partners to build their technical expertise as well as enhance DIGISOL’s brand positioning and visibility in the industry. Regarding the budget-conscious customers in India, Rajshekhar Bhatt says, “It is important to have reliability and support of the brand recognition from DIGISOL associated with what we offer. We want to extend our security offerings for people who are looking for budget-friendly security solutions. We recently enhanced our portfolio with DG-CC5820V, which boasts of superior built quality, longevity and technical specification at a pocket- friendly price.”

DIGISOL always sells its products not as a box but as a solution. As the consumers will get educated, DIGISOL feels people will start asking for IP surveillance.
satinder@varindia.com