DigiShala to promote digital payment to more than 2 Cr citizens

To promote digital payment transaction to more than 2 crore transactions in rural and urban areas, the ministry of electronics and IT (MeitY) has launched DigiShala  to inform, educate and enable citizens in the country to make digital transactions.  

The launch of the DigiShala, DD free DTH channel is the first step in this direction through electronic media. DigiShala will impart information and education, especially in rural and semi urban areas relating to Digital Payment ecosystem, its tools, benefit and processes.  The channel through its user-friendly content will also encourage to use digital payment in their everyday life. 

DigiShala is free to air channel, which is broadcasted nationally on DD free DTH service. The channel is available through GSAT15 (DD Direct DTH), 93.5 degree East, Receive frequency: 11590 Mhz. The potential viewership of the channel is more than 2 crores across the country.  The channel will be available without any subscription fee and hence, will be affordable to poor people. 

To realise this objective, the government has conceptualized a campaign, 'Digi Dhan Abhiyan' to enable every citizen, small trader and merchant to adopt digital payments in their every day financial transactions. During the campaign, citizens as well as small merchants will be informed about various modes of digital payments by educating them to download, install and transact for various modes of digital payment.  

To reach out to the citizens during the campaign, the ministry will optimally use both digital modes of communication as well as physical reach outs like camps, companies etc. The ministry will coordinate and run Digi Dhan Abhiyan in effective parternership with other ministries of government of India and state governments. 

On Digishala, citizens will be informed and educated about various digital payment options through step by step demos of making digital payments using UPI, USSD, Aadhar enabled payment systems, e-Wallets, Cards etc. Along with talk shows and panel discussions with experts.  

Ravi Shankar Prasad said, "DigiShala will enable and empower every citizen of the country, especially, farmers, students, dalits and women in rural areas to learn the usefulness and benefits of digital payment in our everyday life and to adopt the same on a mass scale.