Devic Earth aims to tackle air pollution through large-scale and low-cost solutions

Dr. Srikanth Sola, Director and Founder, Devic Earth
 

The Idea: Devic Earth was started in 2018 by cardiologist Dr. Srikanth Sola to tackle air pollution, which is often the source of various ailments. This prompted Devic Earth to investigate ways in which this could be addressed. A significant number of health risks, including heart disease, are posed by polluted air, which causes 1 in 7 deaths worldwide. This led Devic Earth to look at large-scale and low-cost solutions to battle air pollution.

Innovations & Services: In today’s context with reference to the Indian startup ecosystem, startups have the advantage of moving fast. Devic Earth is able to offer innovations and services previously unimagined. With our disruptive technology, we are breaking new ground in the field of technological innovations. We are in the early stages of working with NASA to reduce the amount of lunar dust released when a spacecraft lands on the moon. We are also working on the possibility of reducing NOx from mining operations and are developing second-gen technology to mitigate dust in the nanoparticle range of pollutants.

GTM: Our go-to market strategy has been to offer a subscription plan in place of a purchase, to the world’s first Clean Air as a Service. We are unique in offering a low-cost subscription option to clean air in very large areas. Plans for 2021-22: With reference to our target verticals, we primarily cater to the B2B sector. This includes heavy industries like mining, steel, cement, thermal power, etc. We also cater to those industries that don’t cause air pollution but are affected by it, such as hospitals, educational institutions, hospitality and event venues. Our plans for 2021-22 include expanding business to the Middle East and South Asia, and in the latter part, the US and Europe.

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