Detel brings in PreLoved Device to disrupt the recommerce market

Detel has announced that it has forayed into a new business vertical of refurbished device with an e-commerce platform - ‘www.preloveddevice.com’ with the mission of creating a new experience of buying a refurbished device for its customer.

The experience that starts right from the excitement of opening the box of a new device. Its chic and cool packaging in red and white simply catches attention. Users feel even mesmerized after holding a smartphone in their hand which gives look and feel of as good as new smartphone. PreLovedDevice ensures confidence with the glance of sophisticatedly placed quality components and accessories inside the box. All the accessories are nicely packed. Last but not the least after having procured the warranty of a minimum of 6 months to 1 year with most customer friendly after sale services, PreLoved Device makes users witness the new experience of buying a refurbished device with never like before satisfaction and happiness.

With PreLovedDevice, Detel aims to strengthen the entire ecosystem of buying and selling of refurbished and pre-owned devices. The company ensures the quality by selling the most authenticated products certified and graded by the experts at Detel’s state-of-the-art refurbishment facility.

At present, customers can purchase refurbished smartphones of leading brands like Apple, Samsung, Xiaomi, OnePlus etc. from www.preloveddevice.com. In time to come, the company also plans to make available Home Appliances, Laptops, tablets, and other gadgets & accessories. With an extensive distribution network, the company is set to deliver products pan India.

Yogesh Bhatia, MD, Detel, says, “We have been operating in the new-goods market and have successfully introduced the world’s most economical devices such as Mobile phone and Television. Having spent over two decades in the industry, we understand consumer’s pulse. Our new venture PreLovedDevice is committed to bring technology for all at competitive prices and bridge the gap between Desirability & Affordability. We now aim to eliminate the trust deficit that exists in the refurbished device market.”

Sanjeev Soni, Head,PreLovedDevice, adds, “We are glad to have launched PreLovedDevice where in all products listed on the website go through a rigorous 52-step quality check. With attractive packaging, warranty, pricing, PreLovedDevice also bring a pool of value added services such as Free Shipping, multiple payment options, new accessories along with the refurbished device, as well as a dedicated Loyalty programme for its customers. We are extensively working on creating many more value adds for our customers in the time to come.”

For customers’ expectations and satisfactory fulfilments, the platform listed down the assortment of products divided into 5 grades of refurbishing:

* Pink - Just like new – Absolute never used unboxed devices. Functionally OK Device.

* Green- As good as new – Used and restored to new like conditions with no visible signs of wear and tear.Functionally OK Device.

* Brown - Excellent – Minimal use and negligible sign of wear and tear. Functionally OK Device.

* Yellow - Wonderful – Moderately used sign of wear and tear.Functionally OK Device.

* Blue - Superior – Extensively used with visible sign of wear & tear. Functionally OK Device.

* Black - Ok– Heavily used with visible sign of wear and tear. Functionally OK Device.