Deskera is Creating Cloud Partner Network in India

With an experience of 15 years in sales, Dhananjay Kumar Singh is the sales Head for North region at Deskera India. He is also a Business Performance Expert in helping organizations by Partner farmingand bridging the gap between the sellers and customers. He has spearheaded the creation of Partner network and CA enablement. An advertising and sales management graduate as well as a post graduate in Marketing Management, he has worked with around 4000 IT partners and 8000 CAs in various cities of India. In a chat with VARINDIA, he reveals about the need of Partner network, definition of Channel cloud partners, how Deskera is going to help such partners and much more:

Deskera is known for its cloud-based solutions for small and mid-sized businesses. Incepted in the year 2008, the company provides sophisticated and simple solutions that help different companies manage resources efficiently across departments, from operations to accounting to sales to HR, on one platform. The company is headquartered in San Francisco, California with offices in Singapore, Malaysia and Indonesia. It has a pan India presence across eight major cities including Mumbai, Delhi, Bangalore, Ahmedabad and Pune. A market leader in integrated cloud-based GST ERP software, Deskera is among the first few companies who are GST ready to cater to India’s biggest tax reform and help companies move to GST.Today, more than 3,000 businesses, with approximately 80,000 users, manage their companies using Deskera products. Deskera’s mission has always been to provide world-class technology to mid-sized companies so they can succeed by running more efficiently.

Channel Partners play a crucial role in a company’s growth story. They are the representatives of the company in front of the customersDeskerahas always recognized the importance of its channel partners and have been taking various measures to strengthen the relationship. One of the many steps in this direction is creating its own Cloud Partner network in India –a first-of- its kind initiative. Those partners who are keen on selling only Cloud technology products have opportunity to be a part of this network. The program will help SME partners to enhance their competency for better understanding of Cloud and work on latest technologies.

What is Channel Cloud Partners?

A channel partner is anOrganization or Platform that provides services or sells products on behalf of a software/hardware Parent Company. Value-Added Resellers (VARs), Managed Service Provider(MSPss), Consultants, Systems Integrators (SIs), Original Equipment Manufacturers (OEMs) and Distributors can be called Channel Partners. Deskera is going to bring these partners under one umbrella -Cloud Partners Network in India who will specifically sell only Cloud-based technology products. 

Why is it required?

• Currently, there are no companies with structured partner network in India focusing only on cloud technology

• Most of the of hardware vendors are looking for alternative business options due to heavy reduction in IT Hardware business

• No company except Tally has ever worked to create its own partner network by Partner Farming

• Cloud is now widely acceptable and most of the customers want to shift their data on the cloud to enable 24*7 access from any where

• 67% of India’s population is below 35 years of age and they are eyeing latest services and solutions. They don’t want to remain dependent on system based solutions  

• The second generations of the traditional partners have entered the family business and they understand the importance of Cloud. They want to become cloud solution partners instead of being Box Sellers

• Cloud systems are more secure

• Most of the Partners feel we don’t have the bench strength to do the work at locations where they don’t have geographical reach. Cloud can solve this concern as it requires browser and an internet connection only.

How Deskera is going to help such partners?

Deskera wants to create a mutually beneficial ecosystem along with its channel partners. We are working towards building this Cloud Partners network. We hopethis initiative will contribute towards the Indian economy and aid in the government’s Digital India Campaign. Deskera products are not limited to accounting solutions. We have an integratedsuite of business software that can help organisations of every size streamline their processes. Our GST Ready solution has–ERP(Accounting, Inventory, Taxations-GST ready), MRP,HRMS, CRM andPROJECT MANAGEMENT.

Who can approach Deskera for becoming our Partner? 

• Anyone who wants to understand about Cloud and latest technology

• Those who want to learn for continuous earning by providing Deskera Applications

• IT/Hardware software vendors

• CAs as Cloud software consultant

Tags: Deskera, Cloud Partner Network, dhananjay kumar singh deskera india