Dell’s P. Krishnakumar promoted to VP, Consumer & Small Business India
P. Krishnakumar (KK) has been recently promoted to Vice President, Consumer & Small Business India. As Vice President, KK will continue to focus on driving strong customer growth and revenue performance for Consumer & Small Business in India, with the core emphasis on enhancing consumer experience.
KK, as he is commonly known, joined Dell in 2007 and has over 20 years of experience in the consumer and IT industry in both Sales and Marketing roles. In his erstwhile position as Executive Director & General Manager, Consumer and Small Business India (2012 - 2015), he spearheaded the implementation of the company’s consumer strategy to expand its presence across Tier 3-5 cities and deepen PC awareness and penetration through online and offline consumer engagement. Prior to that, he headed Marketing for Dell India, leading campaigns across both commercial and consumer business segments. The award winning Take Your Own Path (TYOP) Campaign by Dell SMB in 2010 was conceptualized and executed under his direction as SMB Marketing Head.
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