Dell Technologies wants its partners to understand the complexities associated with new technologies

Anil Sethi, VP & General Manager, Channels, Dell Technologies, India

“Dell Technologies has big plans for the channel partners for 2020 and our main focus will be to fast-track the cross-selling deals, driving profitability and helping partners to ‘embrace and monetize’ new opportunities around edge computing and artificial intelligence. Additionally, other major goals for us includes making server sales, increasing partners’ industry vertical knowledge and making Dell Technologies’ massive portfolio more visible in the channel. 

At Dell Technologies, we are using the ‘Access Program’ to provide access to certain partners to purchase VMware and Pivotal solutions, as well as using our standard Software & Peripherals purchasing products. Building innovative solutions like PowerOne, Unified Workspace, and VxRail on VMware Cloud Foundation are all good examples of integrating IP from Pivotal or VMware and our hardware technology. We want our partners to continue to increase their knowledge of not only the technology but the complexity associated with these new technologies such as new hybrid cloud offerings. 

Dell Technologies is working towards ensuring that our partners know and understand the businesses their customers are in. In order to deliver efficiently to the required outcomes, our partners need to understand the businesses that their customers are in, so that we can help them to apply the correct technologies.
Our partners are also working towards ensuring workforce modernization.”