Dell Technologies committed to grow its channel footprint by enhancing partner experience

Anil Sethi, Vice President & General Manager, Channels - India, Dell Technologies  

“The Channel ecosystem has played a pivotal role in expanding our footprint. We are committed to grow this further by enhancing partner experience levels and building services led go-to-market strategies, aided by new incentives and distribution support. In 2022, industries across the globe have accelerated their transformation journey, embraced multicloud architectures and started adopting as-a-service models. To complement industry needs, we have also streamlined and enhanced the partner experience across multiple program tracks allowing solution providers, CSPs and OEM partners to enjoy one regional incentive structure, one tier structure, and one set of tier requirements.

We launched our 2023 Partner Program in February with a renewed focus - Together, We Stop at Nothing. This celebrates the sixth anniversary of the program and its continued success with the partner community. We are building upon a position of partner strength. In Q3 of 2022, partners delivered approximately 50% of our overall net revenue, accelerated double digit storage growth, and helped us secure #1 positions in the majority of the industry’s critical IT infrastructure categories.

Dell Technologies’ partner program has been rated as one of the best in the industry. With the partner feedback process we have in place, we have found that even our partners view our program as simple, predictable and profitable. We are committed to investing in our partner’s end-to-end experience with us and are excited for the opportunities that will allow Dell Technologies and its partners to create together, partnering for the future.”