Dell Technologies committed to enhance the experience level of its partners

Anil Sethi     
Vice President & General Manager, Channels – India, Dell Technologies

“For an organization, one of the key benefits of a partner program is to be able to extend its network and improve its reach within the target segments. This results in increased revenue, enhanced product portfolio and creates a customer feedback loop with an additional connection to customers. Partner program also creates significant growth in sales and distribution of a product or a service.

Key partner strategies and commitments of Dell

Dell Technologies is committed to enhancing partner experience levels and build services led go-to-market strategies, aided by new incentives and distribution support. 

During Q1 FY22, our order revenue via channels increased 15 per cent year-on-year in Asia Pacific and Japan (APJ), with distribution reporting a 19 per cent rise in deals. India is no different. We continued to break the record even in Q2, with 65% growth year-on-year and 23% growth quarter-on-quarter. 

At Dell Technologies, we are raising the bar on partner experience, offering new digital enhancements like incentives Center that gives partners increased visibility and insight across all their program incentives in one centralized location – for Rebates, MDF and MyRewards. We have also invested in configuration, pricing and quoting through the Solutions Configurator (OSC) tool. 

This will deliver greater pricing transparency for our partners while quoting and it will also enhance their online self-service capability.  

We design our rules of engagement (ROE) around deal registration and to govern our internal sales team behaviour in a way that promotes customer choice while protecting the integrity of our partner program principles. We will continue to regularly review our operational model to ensure we are optimizing and simplifying our engagement with partners.

We are committed to investing in our partner’s end to end experience with us and are excited for the opportunities that will allow Dell Technologies and partners to create together, partnering for the future.”