"Dell Technologies helps businesses become key partners in creating a better tomorrow by making them partners in adopting responsible technology"

In a chat with VARINDIA, Manish Gupta, Vice President and GM, Infrastructure Solutions Group, Dell Technologies India talks at length about the opportunities in digital transformation and keeping privacy as a priority how the company is bridging the gap between technologies and branding

What significant business opportunities do you see in driving enormous transformation by changing the role of IT within the enterprise?

Indian organisations are feeling the need to re-evaluate their IT needs and infrastructure requirements in the digital era. Dell Technologies sees an opportunity to help them achieve their digital transformation goals and gain an edge over competition. Dell Technologies brings on-board autonomous integrated solutions for businesses to reduce dependence on IT teams who have been driving key processes of the organisation. Through intelligent systems from the Dell Technologies’ portfolios, businesses can rapidly respond to opportunities independently, delivering to the parameters they set, enabling rapid digital transformation and maximising productivity. Through latest technology advances across IT infrastructure, Indian organisations can avail best-in-class IT experience to ensure continuity of business. With IT set to become more dynamic in nature, Indian organisations will soon deploy new-age workloads at an ever-increasing pace, making it critical for them to adopt work-load-centric architectures, to extract maximum value.

With a diverse portfolio of infrastructure solutions in cyber security, multi-cloud, server, storage, Hyper Converged Infrastructure, edge and offerings for Communication Service Providers scaling opportunities in 5G, Dell Technologies has been furthering the cause to drive progress and create an impact with Indian businesses. For instance, our recently announced storage solutions are set to make data management secure, flexible and accessible from multiple locations giving businesses the opportunity to explore new scalability in their business processes. Dell Technologies’ servers have compute capability that meets unique business requirements and offers real-time business insights for businesses of all sizes, ensuring secure data processing and optimised costs in IT.

Dell Technologies has been enabling Indian businesses to protect and recover mission-critical data by building their cyber-resiliency and transforming them into future-ready workplaces. The disruptive Dell PowerVault is an air-gap cybervault solution for maximum data protection. Through leading-edge solutions in HCI like Dell EMC VxRail, Indian organisations can realise greater flexibility and agility, and eliminate complexities in managing ageing infrastructure, while resolving storage size and scalability limitations. VxRail also supports SAP and non-SAP applications to eliminate silos created in storage layers and simplify operations by enabling a unified view and management of all infrastructure resources.  The ‘do-anything-from-anywhere’ economy requires a highly complex IT system capable of managing the exponential data that it generates, hence one of the key priorities for Dell Technologies is on simplifying and modernising, while reducing infrastructure costs. Acknowledging Dell Technologies’ initiatives and leadership in introducing path-breaking IT innovations, we have seen successful collaborations from high-impact brands like Amazon Web Services, SBI, Greenpanel, BlueDart and Snowflake to scale their IT infrastructure to newer heights and fast-track their success in the digital era.

Privacy is the next frontier for brand differentiation, on this backdrop how are you bridging the technology-branding gap?

Dell Technologies has been a leading player in the technology industry in India and our commitment to enable progress has been testified by our customer success stories across geographies. Dell Technologies’ vision of driving human progress through technology to empower communities, enable people to transform and achieve success, and making technology accessible to all by democratising industry-leading innovations - has been the most important value in setting the brand apart from other players. We also strengthen our channel partners to grow and come up at a scale to see measurable success. Our partner programs are enhanced each year, after extensive research and analysis only to provide our channel partners with the right kind of comprehensive training and upskilling. We constantly strengthen our relationship with communities through the impactful initiatives around introducing sustainable technologies which help people achieve ambitions, contribute meaningfully and progress in the era of technology without barriers. Dell Technologies also helps businesses become key partners in creating a better tomorrow by making them partners in adopting responsible technology. For example, our PowerEdge servers have efficient cooling with a significant reduction in power-use and are made of upcycled material as a conscious choice.

Our infrastructure solutions are designed to integrate IT processes and reduce complexities for businesses. This enables organisations to focus on their mission-critical business decisions while their IT needs are managed by Dell Technologies’ disruptive resources. Our solutions bring best-in-class secure, scalable, cost-efficient and automated infrastructure to the businesses, helping them realise real-time success in the digital era. Our offerings are able to meet the dynamic customer needs through adaptive and future-ready modern infrastructure solutions aligned with modern workloads meeting interests in the areas of cloud computing, AI, analytics and edge computing. We continue to innovate and introduce improved updated enterprise solutions which help businesses maintain their continuity in the journey to digital transformation.