Dell India opens its 150th Dell Exclusive Store in Chennai

As part of its retail expansion plans for India, Dell India(NASDAQ:DELL) has opened its 150thDell Exclusive Store in Annanagarin Chennai. The opening of this store marks yet another landmark step in the rollout of Dell’s marketing and retail strategy. Only three months ago, the company had launched its 100th Dell Exclusive Store (DES) in Bangalore. True to its word, Dell has rapidly expanded to 150 exclusive stores in this short span of time.

The store will offer the entire range of Dell’s consumer products- laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, as well as related peripherals.With the launch of the 150thstore, Dell in India is on the path to execute its plans for expansion of its Dell Exclusive Store presence, to reach 200 stores by March 2014. With this plan, Dell India would deepen its foothold in tier-2 and tier 3 markets. This store is expected to reiterate the company`s commitment to the Indian market as it increases the available retail formats for Indian consumers.

P. Krishnakumar, Executive Director & General Manager, Consumer & SB, Dell India said, “It is encouraging to see our retail expansion plans take shape as planned, and within the expected time frame. The 150th Dell Exclusive Store is representative of the nationwide footprint that Dell has made in a very short while. It will further our purpose to offer our customers a broad selection of products at affordable prices, with the convenience of multiple ways to purchase at their preference and give them an overall great buying experience.” 

Apart from the Dell Exclusive Stores, Dell also aims to reach out to the customer base through large format stores like Croma, Reliance Digital.