Dell forays into gaming world with Alienware and Inspiron series

Dell with its new launch of its gaming portfolio in India has introduced 3 products in its Alienware range and 2 in Inspiron gaming systems to cater the gaming enthusiasts and providing them an immersive gaming experience.

The Alienware series comprises Alienware15 worth Rs1,64,990 and Alienware17 for Rs2,14,990 notebook and Aurora desktop worth Rs1,79,990, while under its Inspiron range Dell Inspiron 15 5000 comes for Rs 74,490 and Dell Inspiron 15 7000 for Rs 82,490 gaming notebook are the new launches.

On the occasion P. Krishnakumar, Vice President, Consumer & Small Business, Dell, India said, “Gaming today is increasingly becoming mainstream and Alienware has always been at the top of a gamer’s consideration set. With the launch of this stronger and enviable gaming portfolio, a casual or an active gamer need not look further to experience phenomenal gaming. We are fulfilling the ultimate gaming experience through wider access and availability and extensive engagement with India’s gaming community. Dell has a definitive roadmap in this segment, making this the right time to expand our portfolio for a wider set of gamers.”

Alongside the launch, it also announces its partnership with HTC for a limited period to set up VR experience zones across 125 touch point in its exclusive stores and multi brand outlets in 40 cities. Alen Joe Jose, Director - Product Marketing, Consumer & Small Business, Dell, India said, “This year, we bring you the VR-ready Alienware 15 and 17 notebooks, the thinnest and lightest Alienware machines we have ever built. We are the firstPC manufacturer to introduce cutting edge technology like the TOBII Eye Tracker which enables users to engage in gameplay on the Alienware with their eyes. Further, Alienware has a huge fan following in India and to further engage consumers who seek performance level gaming, we are expanding the Inspiron portfolio. The 15-inch 7000 and 5000 Inspiron gaming seriescarries forward the legacy of Alienware with design elements such as 186 cooling fans, thinly-veiled by 3 thermal exhaust cages, and a long lasting battery.”

He added, “Dell’s mid tower powerhouse, the Alienware Aurora R6 is being introduced for the first time in India. The product caters to desktop enthusiasts with a product which is capable of liquid cooling, dual full-size graphics, and overclocking processors in a compact form factor.The launch of the Graphic Amplifier is an industry first, using which consumers can simply load the latest VR-ready graphics and club their existing notebooks, to get the latest graphic experience!”.