Dell EMC is best positioned to optimize the digital transformation journey

Srihari Palangala
Sr. Director and Head of Marketing, Dell EMC   

“As a global technology company with the most diverse portfolio from edge to core to cloud, we are best positioned to optimize the digital transformation opportunity in India and help our customers stay relevant in today’s era of digital disruption.

We pride ourselves on offering the 'Best of Breed' products and have a unique family of businesses under one umbrella (Dell Technologies), to provide the essential infrastructure for organizations to build their digital future, transform IT and protect their most important asset, information. For instance, our 14th Generation PowerEdge Servers, a bedrock of the modern data center, is a testimony to India’s contribution to global innovation. Our India R&D team stands tall, contributing 60 percent to overall server systems management software with the grounds up engineering of the 14th Generation servers touching three key tenets of scalability, intelligent automation, and integrated security. Further, India has been amongst the top countries in terms of adoption of Dell products and we receive a lot of interest from Indian companies on machine learning and deep learning capabilities of our products.

Considering technology as an expression of style for users and a desire from fashion forward customers to blend technology into their lifestyle, the new Dell XPS 13 is a perfect fit to the growing portfolio. Our product - OptiPlex has completed 25 years of consistently adapting and delivering customer-led innovation this year, therefore in India we announced the launch of a new family of ‘OptiPlex All-in-Ones (AIO)’ and ‘OptiPlex. Gaming’. With a steady rise in gaming enthusiasts in India who are looking for superior quality gaming experience, we announced a new portfolio of gaming hardware comprising of; Alienware 15 & 17, Dell G Series - G3 and G7 and Inspiron 24 5000 All-in-One.

According to a global survey conducted by Dell, the only way businesses can thrive in this era of digital disruption is by encashing new-age technologies including Internet of Things (IoT), big data analytics and artificial intelligence (AI). By 2030, our customers will rely even more heavily on technology to manage their personal and professional lives. As a result, their partnerships with machines will become deeper, richer and more immersive than ever before. In coming years technology will be ingrained in all we do and every organization will need to be a technology organization.

There are a number of trends that are driving new requirements for organizations and shaping their IT strategies for the next 3, 5, even 10 years as they look to drive Digital Transformation through IT, Security and Workforce Transformation.

Our success mantra is to reach out to customers through unique events like Dell EMC Forum, Dell EMC CIO Awards, Dell Technologies World and road shows etc. We understand the challenges that businesses face and are committed to delivering our promise of being a Transformation Partner to our customers.
 

As Michael Dell rightly mentioned  that we are number one in Everything, Now All in One Place. We provide end-to-end products to our customers and partners basis their requirement. As a global technology company with the most diverse portfolio from cloud to PC, we are best positioned to optimize the digital transformation opportunity in India - specifically the $150b IT infrastructure opportunity.

From     PCs         (consumer          &             commercial),      Data       Protection, Storage, Converged Infrastructure, Networking – we are the only consolidated technology company in the industry and are leading among all these segments. Our product, Dell XPS 13 won an award for ‘Best Mobile Workstation’ at CES 2018 (The Global Stage for Innovation). Also, the new OptiPlex portfolio of towers and All-in-Ones are built on a legacy of power, versatility and reliability is doing very well in the market.”