Dell dedicated to digitally empowering its partners and VARs

Vivek Malhotra, Senior Director - India Channels, Dell Technologies

“At Dell, we are dedicated to digitally empowering our partners and Value-Added Resellers (VARs). We provide them the technology, expertise and support they need to drive profitable growth and success. In the 2024 Dell Technologies Partner Program, we are investing in key growth areas such as Data Science & AI, Edge Solutions, and Sustainability & ESG. These new competencies validate partners' expertise in emerging technologies and enable them to capitalize on market opportunities, such as the growing demand for AI-driven solutions and sustainable IT practices. Besides, we are also investing in new market opportunities by launching three new competencies - Data Science & AI, Edge Solutions, and Sustainability & ESG. These competencies aim to equip partners with the expertise needed to capitalize on emerging market trends and address evolving customer needs.

With a focus on seizing emerging opportunities and delivering value to customers, Dell is poised for continued success in the dynamic landscape of technology. We are modernizing the online experience by expanding digital connectivity, providing partners with self-serve capabilities to reduce touch from configure to order and empowering them with future-ready tools to help unlock profit potential.

Partners are critical to Dell’s success. In 2023 our partners contributed approximately 50% of our net revenue and more than 60% of all new and reactivated buyers. With this foundation of strong partnerships, we have an opportunity to further grow and modernize the core business in the year to come.”