Dell debuts Advisory Council for Partners in India

Dell has announced the setting up of a Partner Advisory Council at their Partner Summit which commenced in Bangalore. Over the next year, the body, consisting of key partners in Dell's network will act as an advisory committee for Dell on matters relating to business priorities, sales and India strategy. This select group of partners will provide feedback, share ideas, and discuss strategies and programmes to augment sales and address enterprise customer needs.

The Dell Partner Summit is a two-day programme (9th & 10th April, 2013) attended by more than 50 partners from across India to share ideas and best practices, as well as recognize and reward the company’s top performers for the year.

Keeping in mind the fast pace of expansion of Dell's Global Commercial Channel (GCC) in the country, Dell has chosen to highlight "GCC's Journey in India" as the theme of the Partner Summit this year.  Dell's GCC currently retains over 2,000 commercial relationships in India and overlooks programmes and policies related to its channel covering public large- and medium-sized enterprises.

Richard Lee, Global Vice-President & General Manager of Asia-Pacific, Global Commercial Channels, who was present at the Summit, said, "We are very proud of the pace at with the GCC is growing in India. The Partner Summit is an occasion for us to celebrate the huge success of this programme and to thank our partners for their support. India being a priority market for our business, we would like to elevate the manner in which we engage with our partners, which is why we have chosen to launch the Partner Advisory Council."

Ajay Kaul, Director & General Manager, Global Commercial Channel, Dell India, said, "The Partner Advisory Council has been formed because listening is at the core of the Dell Partner Direct Programme. We are sure that the Council will succeed in delivering differentiation and become a vital part of our growth plans for India."

The Partner Advisory Council will consist of 10–15 select partners who will work closely with the company, engage with top management and collaboratively chart the course of joint success.
The partners in this Council will take office on the basis of their depth of understanding of customer needs.