“Data Analytics helped us with understanding business trends and helped in improving performance and profitability”

Rajiv Kumar
MD & CEO, Proactive Data Systems

Remote work – Key trends & challenges

While many big technology companies like Facebook, Amazon, Twitter have told employees to work from home indefinitely, many companies also believe that there should be a mix of remote working and work from office. Though the remote working culture has been there before COVID hit the country but it was not that common. While many companies adopted it quite well and quickly with technology enhancement, others took a lot of time. Cyber security was one concern that arise with remote working and cyber security trend will continue to grow. Companies today are thinking more strategically while making investment in cyber security than before. Another challenge which was common across all sizes of companies was how to track employee performance.

Strategies for business profitability

We made strategies on departments that were affected the most during business slow down. Employee skill development was done to help them adjust with new normal. Strategies were made to retain old customers by following life cycle approach. Regular customer assessment is done to understand their business vision and objective behind purchasing a solution and help them to achieve the most of the solution. Separate customer relationship management team is made to strengthen customer relations. Data Analytics helped us with understanding business trends and helped in improving performance and profitability.

Future of work and workforce

Increase of hybrid working: While with remote working employees are able to give more time to family, find better jobs and utilize travelling time to something useful they are also missing team touch. Statistics show that hybrid culture will be new normal with many companies now and people today want best of both worlds (remote and office working).

Data collection: With remote working most of the organizations are deploying digital tools to collect data relating to employee productivity which includes virtual clocking, monitor usage and internal and external communications through various channels.

Flexibility in hiring workforce: Most of the companies are replacing full time employees with cognizant workers. Companies are also open to hiring best talent even if that involves employees working remotely.

Redefining workplace: With remote working, employees will visit office mostly for meetings and team building. Changes in technology will happen wherein companies will need tools to collaborate with team members, cloud storage to share and keep documents and improvement in security policies so that documents can be shared internally and externally without security leaks.

Upskilling and reskilling of employees and business process: Digitization of business processes will involve AI and ML which will involve hiring of skilled workers who can meet growing business demands. Training of employees needs to happen to make them aware of new tools and their usage.