NEWS

Dahua launches brand activation campaigns across India

By VARINDIA - 2017-11-07

Dahua Technology has announced that it has rolled out its brand activation campaign in four important cities across three major zones in India. The company conducted ‘Dahua Security Week' at its Star Partners' offices in New Delhi, Bengaluru, Chennai and Mumbai. All these campaigns in the four cities were organized by Dahua in association with its India Partner Aditya Infotech. Other cities will follow during the coming weeks.

The company in a statement revealed that the key objectives of the ongoing Brand Activations Campaigns are to create more brand awareness, spread product information, ensure maximum reach of brand information, explain the purpose of product, satisfy customers’ needs and increase customer satisfaction/trust by enhancing Dahua’s brand image and customer awareness.

Speaking on the brand activation campaigns, Robbin Shen, Director, India & SAARC Region, Dahua Technology India said, “We have successfully organized our brand activation campaigns at our Star Partners’ Offices in four important cities to create more brand awareness about our company, our unique security products and solutions and our cutting-edge technologies. ‘Dahua Security Week’ organized by us with our Star Partners in these cities has been receiving excellent response and we plan to replicate this in some more cities as well in the coming weeks. The brand promotion at our Star Partners’ Offices in these cities is indeed a proud moment for us and our company. This demonstrates our commitment to serve a broader Indian market and provide safety and security to the people and properties in these regions. We want to thank our Star Partners and our employees for their tremendous efforts in making brand activation campaign a resounding success.”

To generate more brand awareness, Dahua Technology has shortlisted its 12 Star Partners having office/shop at Electronic market areas in Mumbai, Chennai, Delhi, Bangalore. A day- long brand promotional activity was organized in each Star Partner’s Office. The Star Partners’ Offices were decorated with Dahua Branded Balloons, Dahua Mascots, Dahua Branded Arch Gates, Dahua Brand Lovers Photo Frames and Dahua Puzzle Games at each location. ” I Love Dahua” Brand T-shirts and slogans created and designed by the Dahua brand lovers throughout India were conspicuous at Star Partners ‘Offices and their neighborhoods. Each customer who walked in and actively participated in games was offered surprise gifts as a token of appreciation. The whole atmosphere in and around Dahua’s Star Partners’ Offices pulsated with high energy and it was a pure visual delight to watch the event unfolding. Back patting, glass clinking, exchange of pleasantries and profusion of warmth and cordiality marked the memorable Dahua Security Week celebration.

Dahua also initiated with its partners a ‘Street Walk’ campaign with Dahua Mascots in the Electronic Market Areas in these cities. The campaign attracted hundreds of passers-by particularly children and students who thoroughly enjoyed fanfare and merrily shook hands with mascot masquerading Dahua representatives who became the cynosure of all eyes in Electronic Market Areas in the four cites. The event became the talk of the town in these four cities.

As per the company the whole day provided a unique opportunity for prospective customers, clients, vendors and employees to mix and mingle with Dahua’s Partners and celebrate Dahua’s remarkable growth and success in a short span of time.

Thus Dahua‘s successful brand activation campaign is helping the customers and commoners to understand about Dahua and its products and acknowledge what is unique about them.