D2C brands are going to disrupt consumer market in India

The number of internet shoppers in India is expected to double to 400 million in the next 5-7 years. D2C brands sell their products directly to customers without any middlemen. These brands work independently and do not depend on stores or any indirect middlemen to deliver their products directly to their customers.

India’s digital transformation has taken off in a big way over the last couple of years. A majority of who will be the Gen Z population, will require D2C (direct-to-consumer) startups to make products that are healthier, have a more appealing packaging or can be used multiple times.

This growth is being driven by a number of factors, including the increasing penetration of smartphones, the growth of e-commerce, and the rising disposable incomes of Indians.

The growth of the internet shopper base in India presents a huge opportunity for D2C brands. These brands can tap into this growing market by offering high-quality products, a great customer experience, and effective marketing and advertising.

The factors behind the growth of D2C brands in India includes:

The rise of Gen Z: Gen Z is the generation that is most likely to be the next wave of internet shoppers in India. This generation is tech-savvy, brand-conscious, and demanding. D2C brands need to create products and experiences that appeal to this generation.

The growth of e-commerce: E-commerce is growing rapidly in India. In 2021, the Indian e-commerce market was worth $84 billion and is expected to reach $350 billion by 2026. D2C brands need to be present on e-commerce platforms to reach the next 200 million internet shoppers.

The rise of social media: Social media is a powerful tool for D2C brands to reach the next 200 million internet shoppers. D2C brands need to create engaging social media content that will help them to connect with this generation.

The demand for personalized experiences: The next 200 million internet shoppers are demanding personalized experiences. D2C brands need to collect data about their customers and use it to create personalized experiences. This could include things like sending targeted marketing messages, recommending products based on past purchases, or offering discounts and promotions to loyal customers.

The next 200 million internet shoppers are looking for new and innovative products. D2C brands need to be constantly innovating to keep up with this demand and they need to be agile and able to adapt quickly to meet the needs of this market.

Going forward, it is evident that D2C is going to become bigger. Moreover, a contactless world (which has become a norm) has further given the D2C space an impetus.

S Mohini Ratna, Editor, VARINDIA