Customer First: The success mantra of Viroka Technology  

Sharath Nayak, Director, Viroka Technology

'Customer First' has been at the heart of Viroka Technology’s philosophy since its inception in 2011. It has its head office in Bangalore and branch office in Hyderabad. Viroka offers cost effective IT Infrastructure Solution and Services, across End Computing, Enterprise Products, Network Security, Software, Rentals and IT Managed Services.

Viroka Technology has 500+ Customers of different industries across India. It focusses on verticals like ITES, Hospitality, Manufacturing and education to drive their business growth. With eye on the small businesses and high-end home office users, it is reshaping its plans to thrive in the new normal.

 
In a chat with VARINDIA, Sharath Nayak, Director, Viroka Technology shares his thoughts andalsotalks about the partnership with Lenovo. 

What do you believe are your core competencies that have helped you become a successful in business? 

We focus on excellence and provide utmost commitment to customer needsto ensureclient satisfaction and build a long-term relationship.With our skills and capabilities, and partnerships with global brands like Lenovo, we strive to support customer growth and help them solve their business and operational challenges.  

What are the strategies that brands like Lenovo adopted during the Pandemic? How are you seeing the SMB channel community benefit from this?

We have a long-term relationship with Lenovo and the team has helped us during the last year with joint meetings with our clients to make them understand the supply challenges. This helped us in picking up ordersaligned with the current stocks available. This has resulted not only in good customer experience, but also helped develop a good opinion and trust for both Viroka and Lenovo.

Lenovo also helped us in the challenges which we faced with our clients on multiple business aspects. For example, they supportedwith multiple line products and facilities to meet requirements without needing to look at any other OEM.

Please share your success mantra and tell us about how your experience has helped the business grow in the past few years.

Our success mantra is Customer First. This helps us build a business with strong foundation.  We always designsolutionskeeping customer requirements in mind, and recommend the most relevant products and solutions from Lenovo’s portfolio.  After sales support is also an important aspect and herewe join hands with the Lenovo Services team to delight the customers.

How do you plan to address the newer challenges and trends of 2021?

We have strategic plans of reviewing organizational goals, adding new products into the business portfolio.  By focusing on organizational strengths, its key customers, and the underlying values they need, we are improving the gross margin on sales, cashflow and working capital management.

This business plan will renew our strategic focus on adding value to our target market segments of small businesses and high-end home office users, in our local market. It also provides the step-by-step plan for improving our sales, gross margin, and profitability.