Crucial by Micron appoints Rashi as Distributor and Service Partner

Rashi continues to leverage their leadership position inthe  component business which has resulted in Crucial by Micron appointing Rashi as their distributor-cum-service partner. The initial five months have seen meteoric rise in the business. Crucial by Micron products are now available at over 3,000 counters across the country. Since then, data centres and OEMS have shown their inclination towards Crucial by Micron RAMS. The channel, too, seems to paint a similar story where Crucial by Micron has already established itself as the second-most preferred memory brand in the market, and is slowly inching towards the most preferred.

Rashi Peripherals and Crucial by Micron recently undertook an ambitious all-India branding activity. As an ongoing activity till date, 200 stores have undergone the “Crucial Makeover”, with many more to follow. The intention behind the activity is to create a sense of inquisition among the customers regarding the many advantages of Crucial by Micron Products. DIY PC market is in the process of finding its hold in the market, Crucial by Micron undertaking the mammoth task of branding retail stores across India has been met with much appreciation from the partners.

“The time when Crucial by Micron will take the throne for the most preferred brand among the consumers and the channel partners isn’t far. Rashi is working with Crucial by Micron symbiotically, to make Crucial by Micron RAMS and SSDS available and visible across India, thus by putting good quality products we are raising the bar for the DIY assembled PC in India,” said Alok Choudhary, Group Business Manager, Component Division

“I am glad that Crucial by Micron and Rashi have decided to provide the much-needed air support, involvement of big players like Rashi and Micron is much needed, and it is time when companies upped their support for such activities,“ said Sigma Peripherals, Indore.

“Since all types of RAM and SSD products are available in Crucial by Micron brand and the quality is excellent with no complaints, we were promoting Crucial by Micron products. Thanks to the branding activity done by Crucial by Micron and Rashi, now customer is easily accepting Crucial by Micron products,” said Balaji Solution, Kolkata.