CrowdStrike looks for ways to work with partners centered on customers

Girish Gargeshwari, Channel Director, Asia, CrowdStrike   

“We see partnering as a dial, not a switch. We are looking at every facet of a partnership - whether it is paths to profitability, systems engineer engagement or customer-facing activities that drive new opportunities for us and our partners. We are always looking for ways to work together to center the customer in everything we do. Having this customer-centric focus creates value and enhances paths to profitability. Our Elevate 2.0 partner program, provides multiple avenues for partners to drive high-margin opportunities. Partners driving the highest level of margin are from services around the CrowdStrike offering, whether it’s incident response through our Engagement License Program, or MSSPs powered by CrowdStrike that combine our capabilities with their unique offerings to drive positive outcomes with our mutual customers. 

CrowdStrike values its partners’ inputs and seeks feedback from partners in multiple ways. We have our annual partner surveys that cover various aspects that are important to partner lifecycle management including sales engagements, channel engagement, technology offerings, partner programs and so on and so forth. In addition, we invest heavily in how we cover our partners in the ecosystem. We have alliance managers focused down-market, serving the corporate market and SMBs, as well as regional alliance managers, national alliance managers, and resources dedicated to MSSPs, GSIs, telcos, OEM, cloud providers, and technology and CrowdStrike Store partners.”