NEWS

"CropIn’s data-driven farming solutions enable agri-enterprises and growers to ‘maximize per-acre value"

By VARINDIA - 2021-06-02

Krishna Kumar, Founder and CEO, CropIn

The Idea: CropIn was started in 2010, with a vision of maximizing per acre value and farmer livelihoods by harnessing the power of smart technology. We realised that the existing solutions in the market are based on traditional farming practices with a minimal and inefficient use of technology. The Agri sector is yet to adapt to advanced technologies to harness its true potential.

Innovations & Services: CropIn’s data-driven farming solutions enable agri-enterprises and growers to ‘maximize per-acre value’. Its farm data and agronomy management platform, SmartFarm, empowers stakeholders to improve efficiency, productivity, predictability, and sustainability of their crop value-chains.

CropIn’s machine learning-based predictive analytics platform, SmartRisk, improves underwriting and risk assessment, enabling banks, insurance providers and other financial institutions to make informed underwriting decisions, identify new markets and expand product portfolios to service high-volume low-ticket opportunities.

There are some more products/ solutions that CropIn has designed like SmartWare, AcreSquare and Plotrisk. In the next few years, we are poised to position ourselves at the TOMA (top of mind awareness). CropIn is looking at adding value to over 20 million farmers globally by 2022, and continue with our vision to make ‘Every Farm Traceable’ with technology.

GTM: CropIn largely works on a B2B model, catering to agribusinesses and governmental organizations that employ farmers in large numbers. CropIn caters to commodity traders, F & V exporters, seed companies, agro-chemical companies and other customer segments at different levels of the agro-ecosystem.

The direct sales method is one of the strategies which enables us to reach out to target customers without any involvement of intermediaries. We build relationships with our existing partners to establish reseller opportunities for selling and upselling our products, thereby expanding our reach.

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