CP Plus's approach to empowering partners is centered on collaboration and innovation 

Aditya Khemka, Managing Director, CP PLUS

“Recognizing the vital role that our channel ecosystem plays in expanding footprint, we have implemented several initiatives to accelerate digital transformation among our partners and VARs. One of our primary focuses has been on streamlining and enhancing the partner experience through our go-to-market strategies. We have established CP PLUS Galaxy Stores in collaboration with local distributors across the country. These stores serve as hubs for showcasing state-of-the-art solutions, making them readily available even in the remotest towns of India. Over the past year, we have launched dozens of CP PLUS Galaxy Stores.

In addition to physical stores, we have also invested significantly in online initiatives to support our partners. We understand the importance of digital platforms in today's business landscape. Therefore, we have developed dedicated partner portals, focused apps, and other service support endeavors to empower our partners digitally. Our commitment to promoting growth and prioritizing our partners is evident in the design of our partnership model. We ensure that our partnership model is built on principles of fairness and transparency.

When designing our partnership model, we undertake several key steps to create a thriving and connected ecosystem. Firstly, we conduct thorough market research to understand the needs and challenges of our partners and VARs. Secondly, we engage in open communication with our partners to gather feedback and insights continuously. Thirdly, with the help of our Mission Tech programme we provide comprehensive training and support to our partners to empower them with the knowledge and skills needed to succeed in today's competitive market.”