CP PLUS: The Security Brand of the Nation

 
In an exclusive interaction with VARINDIA, Yogesh Dutta, COO, CP PLUS India,speaks about his vision of making CP PLUS a stronger brand in India -  
India at present is a strong market for CP Plus; this is evident from the fact that the company has, in a matter of a few years has bagged several important surveillance projects and been a part of many key initiatives. 

Talking about the opportunities and plans of CP PLUS in Indian market, Yogesh asserts, “Indian brands today have more opportunities than ever before because the government, under its Make in India initiative, is giving serious consideration to the Indian brands and encouraging home-grown production of technology.”
Speaking in context to India being a multi-cultural society with its diversity, socio economic differences, and the on-going trends, he said, “I think CP PLUSis apt for the Indian market because CP PLUS solutions are designed and developed around the needs of our Indian customers. Presently, we are focusing on making ourselves the go-to-brand when it comes to security.” 

He further adds, “We are partnering ourselves with the eco-system partners for various projects such as smart city solutions, intelligent traffic for the highways, malls and airports. CP PLUS is well equipped with a wide portfolio of products and solutions designed to meet a variety of needs. We have initiatedstrategic alignments with the best of the partners from across the globe, so as to secure the nation’s environment.”

Vision to make CP PLUS a powerful brand
The ultimate aim of CP PLUSis to become the go-to-brand when it comes to security. It is presently focusing on how to enhance and widen its portfolio so that it can engage more channel partners and reach out to maximum customers. Variety, an optimistic Yogesh believes, is always welcomed in the Indian market. With a wide variety of surveillance cameras, video door phones, time and attendance devices, and electronic safes already populating CP PLUS’ product catalogue, the brand is now focusing on accessories, cables, power supplies and land cables which are a critical requirement for the CCTV market. That aside, Yogesh further mentions, “We are launching Plug&Play cameras very soon, which are apt for the budding home security market.”

He further adds, “We also have dedicated solutions for government projects, such as Bodyworn cameras; Command Control Centre solutions; besides mobility devices like mobile TVs, etc. That said, our core objective right now is how to make CCTV more engaging for our customers and stake holders so that they find our products more relevant.” 

CP PLUSendeavours to take its plans forward with a strong focus on training its system integrators and partners who will be the eventual solution providers. 

Distribution Network
Explaining about the partner eco-system and integration of distribution network, Yogesh revealed, “We work directly with distributors having a strong PAN India distribution network as the regional and zonal distributers, besides key system integrators spread across the country.”

GST Impact and opportunities it foresees in India
“I think India is going through a golden period;it’s not just a good time for us, but for everyone in the technology business. The opportunities right now are immense; however, one must have thorough understanding of the market. We’re doing our bit to bring the best solutions to the market”, stated Yogesh.
Discussing about the impact of GST on the business, he opined, “GST has been positive for us; initially we were apprehensive with the 28% cut in our category, but considering our representation, now that it has been revised to 20%, it makes a lot more sense.”

In conclusion, he summed up saying that while the slogan “UpparWala Sab DekhRaha Hai” goes very well with the brand name, there will soon be a Version 2.0.