Cosmos-Maya names Priti Karandikar as senior VP, New Businesses
Cosmos-Maya has appointed Priti Karandikar as senior VP, New Businesses, which will include licensing, and merchandising, Ed-Tech content creation and new digital media verticals. She will report in to Anish Mehta, CEO, Cosmos-Maya.
According to Mehta, “The revenue generation ecosystem at Cosmos-Maya has been very active. With Priti coming in, we envisage a more holistic approach to brand monetization, with all divisions working in tandem to drive revenues.”
Karandikar comes with over 15 years of sales & marketing experience and has held senior positions in the consumer products divisions at The Walt Disney Company and Viacom18. At Disney, where she worked for close to a decade, she was part of the brand building efforts in India right from the start-up phase in 2004. She was also a part of the core merchandising team at Viacom 18 as a sales director, managing five categories for the entire kids portfolio across India and servicing brands like Colgate, Kellogg's, Perfetti and ITC for Viacom 18's promotional licensing portfolio.
Karandikar thanks the Cosmos-Maya family for making this transition so seamless. Cosmos-Maya has some of the most established kids’ IPs in its portfolio, those which lend themselves beautifully to licensing and brand extensions.
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