Coolpad to increase its offline reach; Aiming 1 mn sales by 2017

Coolpad, a global leader in smartphone manufacturing and integrated wireless data solutions, has today announced that the company will start selling through offline stores.

At the joint conference of distributors, Coolpad laid out its agenda of capturing a larger share of the world’s fastest-growing smartphone market. Through this offline strategy, Coolpad aims to cover more than 10 states with 1 million sales volumes by establishing 5,000 core shops and 10,000 retail shops by 2017. 

Amazon India which will be the strategic partner for the company for both online and offline presence. Currently, Coolpad is working with HCL and Regenersis, which has, in total, 370 customer care centres across India. The company already has a strong presence in Delhi NCR, Karnataka, Tamil Nadu, Telangana and Andhra Pradesh. 

Commenting on the development, Syed Tajuddin, CEO, Coolpad India, said, “Since the launch of Coolpad in India, we have sold more than 1 million smartphones and are confident that the offline presence will contribute majorly to our growth trajectory in India for 2017. We trust our partners and instead of bringing foreign partners to work in the domestic markets, we would rather grow together with the local Indian partners and even take them along to explore other South Asian markets with Coolpad. 

Explaining the regional strategy, Mike Wang, Country Manager, Coolpad India, said, “In the first half of 2017, we will roll out 5–6 products for different segments. We have the plan to launch a series of products which are only for offline, like Mega series will be mainly for offline thereafter. In the first half of 2017, we plan to establish 3,000 A-class shops to showcase our disruptive products. We foresee our growth in more than 15 states with 3 million in sales volumes by the end of 2018, subsequently making a nationwide presence with sales volume of 5 million annually by 2019.”