CONFED - ITA nurturing members to migrate from only box selling
K. A. Prabhakar, President, Confederation of IT, Associations (CONFED - ITA)
“We are focusing on our partners’ ecosystem growth by providing the forecast of IT reselling in the next 5 years. We are nurturing them to diversify, become a solution provider and use the existing customer database and grow further.
There are about 1600 members which includes Sub/Regional distributors, Dealers/SI and T3 resellers. T3 resellers are about 75%. We constantly connect with OEM's for sales and product positioning training for new launch products.
Post Covid even to reimage and resilience new innovation and working towards a solution base is must and we are proposing it in every meeting and nurturing our members to migrate from only box selling.”
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