CommScope’s partner program offers greater profitability and a go-to market engagement model

Kalyan Deep Ray, National Channel Manager, Enterprise Sales, India & SAARC, CommScope

Importance of Partner Program

The Partner Program forms an integral part of our business and as a channel-oriented organization, we build strategic partnerships and alliances, so that we can broaden our offerings and deliver a more complete set of solutions and expertise for shared customers, and collectively drive greater impact within the wider ecosystem.

Working together with our partners and customers, CommScope advances broadband, enterprise and wireless networks to power progress amidst today’s increasingly disruptive world and create lasting connections.

Appointment of VARs/partners as an integral part of the GTM strategy

Partnership enables us to be among the first to offer our customers the latest technologies and innovative solutions. Our partners will enjoy the technology and support needed to secure and complete larger and more profitable projects. This is a win-win situation for all as we work together for better results for the customer, and better partnership with the experts we count on to deploy our solutions.

Channel strategy of the company

With more than 10,000 partners worldwide, CommScope’s partner program and initiatives empower the channel with best-in-class technology along with robust sales enablement and marketing support. Our partner program offers greater profitability and a go-to market engagement model which provides partners with unique insight enablement and demand generation.

Beyond incentivized programs to recognize and reward our partner; sales enablement and engagement for valued partners, CommScope’s PartnerPro Program also looks to provide extensive resources and training for channel partners to elevate their marketing and technical expertise, to help build a trusted and mutually profitable relationship. These resources include technical training and support, and marketing tools that allow partners to keep customers and end-users agile, future-ready and able to respond to any network challenge.