CommScopes partner initiatives empower the channel with best-in-class technology

Kalyan Deep Ray 
National Channel Manager, Enterprise Sales, India & SAARC, CommScope

“CommScope has been pushing the boundaries of communications technology to create the world’s most advanced networks. We design, manufacture, install and support the hardware infrastructure and software intelligence that enable our digital society to interact and thrive. 

Working with customers, CommScope advances broadband, enterprise and wireless networks to power progress amidst today’s increasingly disruptive world and create lasting connections.

Key elements of CommScope’s Partner Program

The Partner Program forms an integral part of our business and as a channel-oriented organization, we build strategic partnerships and alliances, so that we can broaden our offerings and deliver a more complete set of solutions and expertise for shared customers, and collectively drive greater impact within the wider ecosystem.

Beyond incentivized programs to recognize and reward our partner, sales enablement and engagement for valued partners, CommScope’s PartnerPro Program also looks to provide extensive resources and training for channel partners to elevate their marketing and technical expertise, to help build a trusted and mutually profitable relationship. 

These resources include technical training and support, and marketing tools that allow partners to keep customers and end-users agile, future-ready and able to respond to any network challenge. 

We take a modular approach to partnering based on customer demand and our partners’ business model. This structure allows our partners to select the right relationship with CommScope based on their business model and expertise. We offer access to resources like emerging technology training and education, partner portal and enablement tools; opportunity for our partners to offer CommScope warranties, and participation in incentives programs for authorized partners.

With more than 10,000 partners worldwide, CommScope’s partner program and initiatives empower the channel with best-in-class technology along with robust sales enablement and marketing support. Our partner program offers greater profitability and a go-to market engagement model which provides partners with unique insight enablement and demand generation.”