Commitment to bring best technology to the market has helped the channel to be Lenovo's growth partner

Amar Babu, Vice President & COO (Asia Pacific), Lenovo shares of how and why Lenovo is different from the rest of its competitors -

It's different now Lenovo, different for being able to make a difference in terms of improving what can work, how its customers use technology, and it hopes that Lenovo can work with them so that the latter can provide an end-to-end solution to their customers. The trust point that re invented control has been built by an engineering and design team doing the impossible for the last 25 years.

“We acquired the brand from IBM about 12 years ago, and we are really proud of what we have been able to do to this iconic product and brand, continuing the innovation, continuing to deliver what the brand stood for and improving on it as we went. The second wave is we would like to challenge new businesses - the data center business and mobile business we acquired from Motorola,” says Amar Babu, COO – Asia Pacific & Chairman – Lenovo India.

He further continues, “Today, in fact we sell more phones than we sell PCs. We have been doing that now for a couple of years. We have strong belief in investment into new devices coming up - AR/VR, ART, artificial intelligence, and being able to build that not just from a device standpoint but also being able to put that into the cloud and build a solution around these new technologies. Secondly, IoT device moving to the computer, laptops and desktops, new form factors moving to the datacenter are driving the right level of analytics and artificial intelligence, and are able to leverage cloud technologies. Lenovo is building on this ability to bring this whole gamut of digital solutions to you, for you to be able to integrate to the partner.”

“I think the key is you are going to be the partners, the providers who are going to bring these solutions to our customers. Translate the technology, translate the host of opportunities available for you and build it into a solution and that's where we come in. For Lenovo, it's been a channel strategy for us always. For us, channels are our partners.”

Lenovo is also looking forward to transforming not just the technology but transforming the business together, in how it provides business to its customers leveraging or building on these technologies.

“As you have seen, the old consumerization of you will bring your own device concept. Our Yoga convertibles will bring in the choice for the new millennials in the workplace who value and will also bring best solutions, best technology to the market. I think the form factor or how it will look is going to be very different. The ability to use technology to solve day-to-day issues is going to change. In India, for example, remote healthcare and education is a big challenge, and I just love that space and there seems to be huge opportunities to solve real problems. I believe that's an exciting space,” asserts Amar Babu.

Going forward, in the era of fourth industrial revolution, driven by technology, there's a whole host of opportunities. To complement the efforts, Lenovo has the Star Wars Jedi challenge in partnership with Disney. “It's a game, but you can experience the technology there. But imagine what technology can do in a commercial environment. We have the responsibility to build and deliver those innovative products to you consistently. It's been a long journey that we have made together, and you have heard that we are different,” Amar concluded.

Lenovo does not look at customers just as a road to market but they see them as an extension of Lenovo. 95 % of its business in Asia Pacific goes to business partners.