Cognitive is the Future: AI to bring revolution in Retail segments

Today’s shoppers have developed a new standard of behaviors, preferences and expectations for all of their retail experiences. Responsible with meeting these elevated needs, retailers seek to overcome the hurdles of legacy technology and captivate each of their customers on a 1:1 basis.Digital commerce will continue to push the boundaries on ease of shopping, speed of fulfilment and digital experiences. These innovations greatly impact a retailer’s technology, marketing and supply chain operations.

In the past, consumer value expectations were centered on three variables: cost, choice, and convenience. With instant gratification available at the push of the button, customers are looking to have more control of their purchase journey and are seeking out personalized shopping experiences. Today’s customers always on the move and constantly tethered, today’s consumers may be transitory, but they shop as they please. They expect retailers to keep pace with their mobility and provide consistent personalization depending on where they’re shopping.

Real-Time Engagement

Accustomed to the instant access of e-commerce shopping, customers are looking for opportunities to skip the line and have direct communication channels to ask, troubleshoot, and of course, shop.

Digital and physical shopping channels typically assume a different set of initiatives and shopper expectations, but the separateness between these channels poses a threat to operational efficiencies and adds friction to customers hoping to shop in a seamless and consistent fashion.

Lastly, Artificial intelligence and cognitive services allow retailers to navigate a new tide of consumer trends and deliver unprecedented value to their customers, employees and organizations. It provides on how disruptions happening by using artificial intelligence in retail can drive a sea of powerful transformation. By applying AI in order for them to unlock the power of data.