CMO need to find a balance between technology and humanity

In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adaptive, and relevant while meeting the customer and marketing needs. With more technology available than ever before, CMOs must bridge the gap between marketing and tech to forge connections with customers and reap success for their brands. They are navigating and owning the increasingly digital, social, and ubiquitous customer experience. The CMOs of 2021 have a valuable opportunity to redefine their place in the C-suite and chart their own creative, yet informed path toward continued growth and innovation. It is time for the senior leadership of the organisations around the world to transform and meet the demand of the user to have better experience.

It is a testing time for the role of the CMO. One of the most important things CMOs can do is remain agile, lean in, and embrace digital technology. The COVID-19 pandemic forced digital transformation to happen overnight. CMOs must adjust their mindset and working practices to achieve a more collaborative role and work with teams to embrace rapid change and ease any concerns. Consumers are now interacting with brands in different ways and are finding value in digital channels more than ever. As society continues to deepen its connection with technology and devices the ability for CMOs to deliver future experiences will be finding the perfect balance between technology and humanity.

A discussion arises whether the CMO’s should lead the role of digital transformation. However, the chief information officers (CIO) and chief technology officers (CTO) are supposed to be responsible for this role, as they hold the position of C-suite. It makes sense, because more than any other C-suite executive, the CMO has a solid understanding of customers’ needs and expectations and can apply that understanding to digital transformation, leveraging data and advanced technology for increased success. CMOs must understand consumers— from marketing to different audiences to creating a loyal customer base.

CMOs are able to accomplish more than ever and play a bigger part in how their companies operate. They also get the opportunity to form powerful relationships with CIOs to increase their ability to achieve the goals of their department and the goals of the company as a whole. The COVID-19 pandemic forced digital transformation to happen overnight, and consumers are now interacting with brands in different ways to leverage digital channels more than ever. When CMOs incorporate digital transformation into that understanding, they ensure their organization is using new technology to drive the personalization of the customer experience in innovative ways. CMOs can help introduce new advertising, UX, and mobile technologies, among others, that will enhance the corporate-customer relationship. CMOs can work with other C-suite positions to make sure that everyone is on the same page about new initiatives and innovations.

Dr. Deepak Kumar Sahu, Chief editor, VARINDIA