Cloud enhancing the Media & Entertainment industry

The Media & Entertainment industry technology is evolving. Viewers are consuming video or program content via streaming and direct-to-consumer distribution more than ever. This change in consumer behavior caused a shift in how the Media & Entertainment industry operates and distributes content globally.

The corporate industries and enterprises are searching for a new way to reduce the cost of usage, communication and storage. Cloud computing, “on-demand” solution is an internet-based computing where information, resources, software and application services are provided on demand. Cloud computing has been adopted by many industries and the prospects seem to be promising as more and more new industries are joining the on-demand” virtual world.

One of the biggest modernizations in the industry today is cloud migration and transformation. Migrating to the cloud can help worldwide availability of Media & Entertainment content and improve user experience.

Utilizing cloud solutions allows Media & Entertainment companies to scale its infrastructure to meet usage demands. Adapting and scaling infrastructure is critical when a new show is released on a streaming platform and more eyes are on the content.

Cloud migration and transformation is not without its challenges. The complexity and mix of Media & Entertainment content deployment strategies can leave gaps in content coverage and technical knowledge.

Content and user security are vital for streaming platforms and production studios and maintaining both is a challenge. Industry leaders have found that using cloud marketplaces has helped to address these challenges.

Secondly, accessing resources via a VPN was challenging with latency issues, restricted file sizes, and a lack of collaboration tools in a distributed workforce configuration. Those limitations went well beyond those involved in production; they impacted all other organisational departments such as accounting, marketing, and human resources.

Cloud migration has many benefits; it can extend the availability of content offerings and improve user experiences. With cloud solutions, companies can scale their infrastructure to keep up with usage demands.

Deploying cloud in the media and entertainment industry provides a single solution to the challenges faced by the industry as a result of COVID-19. With increased demand, content creators need access to advanced technologies that can expedite the creation and distribution process. Platforms must support collaboration among internal and external teams as the industry struggles to meet the demand.

Dr. Deepak Kumar Sahu, President & CEO, VARINDIA