Citrix's key focus lies in offering a consultative, value-oriented sales experience

Raghuram Krishnan, Director – Partner, Citrix India

“Even though the last year was filled with uncertainty, we have witnessed immense innovation across sectors. From a Citrix perspective, it has been an excellent year overall for our sales, with very high double-digit growth figures. The pandemic-induced shift to remote working, saw businesses focus on our digital transformation solutions, particularly Virtual Desktop Infrastructure (VDI). Our recent acquisition of Wrike, a leading provider of SaaS collaborative work management solutions, has also helped our efforts in bridging the physical and digital worlds, to deliver the industry’s most comprehensive cloud-based platform for secure workspace delivery and collaborative work execution.

At Citrix, our key focus lies in offering a consultative, value-oriented sales experience where customers are engaged at each stage of the journey. At Citrix, we strongly believe in initiatives through which we can add value to our partners, so that they are also able to interact more efficiently with our mutual customers. All our partner programs are centered on one thing – putting our mutual customers first. Our programs are centered on evolving the partner behaviour in a way that is beneficial to the customer and partner’s long-term success; rather than behaviour directed towards revenue where the focus lies on transactions. We are looking to leverage our strategic partners and our own executives to have business value conversations focused on digital workspace strategy, expanding beyond traditional VDI deployments and product pitches.”