Citrix helps organizations in the digitization drive

In an exclusive interaction, Ravindra Kelkar, Sr. Director-Enterprise & Public Sector, Citrix India shares how India as a market fares for the company and the growth strategies it has zeroed down - 

What is your India strategy for growth?
Citrix finds itself to be favourably aligned with the government’s Digital India mission. Today, we are focused on fuelling the needs of public sector enterprises as well as Central and State Government agencies by leveraging IT for better customer service. Improved workforce productivity and better efficiencies across the enterprise supported by modern IT architecture/infrastructure are outcomes we intend on providing, through our innovative solutions, by catering to their specific requirements. This also offers Citrix an opportunity to provide value through our digital workspace, networking and analytics portfolio. Citrix has dedicated teams and focused Go-To-Market to address both these market segments. We are also actively working with large System Integrators who are involved in addressing some of these large projects. 

How the Citrix security alliance works for offering better user experience.

Adoption of technological solutions has been on the rise across the globe. However, this also creates room for new security threats to an organization. Malicious external bodies can easily penetrate an organization through internal systems. Therefore, organizations need to adopt appropriate security frameworks to protect data handled by employees, while also allowing them the flexibility to work in this environment without disrupting the established momentum. Citrix simplifies this process by providing an expanded security approach that combines the capabilities of our Networking portfolio with Citrix Unified Endpoint Management and Citrix Analytics. This enables an organization to look at security posture from a completely new angle and have a secure digital perimeter for optimum visibility and control. Citrix Analytics in particular makes use of AI and machine learning to detect threats and anomalous behaviour.

Additionally, the Citrix Cloud offering also allows users to manage data seamlessly and in a customized manner. Organizations across sectors have their own cloud strategy that could be multi-cloud, private, public or hybrid; or a combination of all of these. Irrespective of the approach, Citrix is capable of empowering organizations on their cloud journey with our set of offerings in a secure environment, moving away from traditional way of looking at point solutions.

What is your strategy for the year 2018?
Given the massive adoption of technological solutions and shift in strategy across enterprises, cloud and cloud enabled SaaS apps will dominate above all other solutions in 2018. When combined with AI, machine learning, IoT and analytics, the capabilities of cloud are endless. Businesses are therefore focusing on revaluating their IT requirements to ensure accelerated growth. While businesses are strategizing about their use of technology, security is also now a pertinent part of boardroom discussions. 

At Citrix, we understand this shift of organizations and are aligning ourselves to offer the right mix of unified digitized solutions. Our cloud portfolio is enabling organizations to make the shift towards virtual datacentres. Further, our offerings in Networking and Analytics ensure the existence of a secure and digitized perimeter. We at Citrix, are therefore focused at reinventing and simplifying our solutions to aid organizations in their digitization drive.