Cisco to power Videocon d2h to enable 4K Broadcast

Videocon d2h has chosen Cisco’s AnyRes Live UHD Encoders to launch its 4K-enabled Ultra High-Definition viewing experience. This is the global launch of Cisco’s 4K Encoder and a redefinition of TV viewing. The 4K Encoder brings best-in-class quality for real-time media delivery applications such as live sports and 24-hour programming. The strategic announcement comes during the biggest sporting event in the country – the Cricket World Cup 2015.

Saurabh Dhoot, Director, Videocon Group, said, “The launch of 4K Ultra HD with Cisco reinforces our commitment to this market. The futuristic user experience will be eons ahead compared to anywhere else in the world. Keeping pace with the global market trends, we will continue to redefine the television viewing experience of our customers in India.”

 

4K resolution offers a whopping 8.3 million pixels to display a virtually flawless picture even when viewed up close, delivering vivid colours and picture details of the highest quality. Powered by an array of Cisco AnyRes Live UHD Encoders, Videocon d2h will deliver an unsurpassed television viewing experience to cricket enthusiasts in the country during the much-anticipated Cricket World Cup. This comprehensive, reliable platform can be scaled up to stream multiple formats to any device, including iPhone, iPad, feature phones, and smartphones, as well as delivering pristine Ultra HD video to televisions.

Sue Taylor, Vice-President – Sales, Asia Pacific, Cisco Service Provider Video Software Solutions, said, “It is our top priority to provide our customers with the best technology experiences. Therefore, we are excited to be partnering with Videocon d2h and to be among the early entrants in the 4K space in Asia-Pacific. We will continue to bring many more innovative solutions and services as part of our commitment to provide a leading edge to our customers across the globe and in India.”

The launch of 4K encoders on the Videocon d2h platform marks the first-ever deployment of Cisco AnyRes Live UHD Encoder in the world and will be followed shortly by two more customer deployments in Asia-Pacific. Powered by state-of-the-art Cisco UCS servers, these encoders promise a faster time-to-market and provide the strongest technical foundation to the 4K infrastructure.