Chingari enters into strategic partnership with Dekko

India’s leading short video app, Chingari and short video news app Dekko collaborates with each other to introduce infotainment to its users. With this partnership, the short video-sharing platform is introducing a more accessible, sharable, and trusted news and information video content. 

This tie-up is designed to specifically serve the Hindi speaking consumers across the globe. Famous for its 30 second snackable videos, Chingari intends to boost the content accessibility in various genres including politics, business, entertainment, international, technology, and lifestyle for the news consumers of Dekko.

“We are delighted that Chingari users will now have access to the latest news and happenings across the world from Dekko. Our aim is to provide a seamless experience to our millions of users to keep themselves updated with the events occurring around the world along with creating and watching interesting content,” said Sumit Ghosh, Co -Founder and CEO of Chingari.

The tie-up between Chingari & Dekko will bring together the world of entertainment as well as latest news information on local, national, and international level on one platform. Seeing Chingari’s exponential growth in India and abroad, it is assumed that its tie-up with Dekko will be a quintessential association. Bringing news and entertainment on one platform will certainly widen the scope and dimensions of content curation. 

Chingari Multiplex, a brand-new OTT platform was recently launched by Chingari to enable users to access their favourite Indian movies. Previously Chingari has done partnership to provide its users a single platform of entertainment.

 “We are glad to have Dekko as an official news partner with us. This partnership will change how users are going to view the news nowadays. As over the period of time, on the go news consumption has been evolved,” said Deepak, COO & Co-founder. 

“We are very excited to partner with Chingari which is continuously striving to build India's strongest and most entertaining short video platform. With this partnership, we aim to fill the gap for high quality, credible short video news in the industry and reach millions of users, said Deepak.