Chinese apps now no more a favourite among Indian users
Sandeep Singh, Co Founder and President, Khabri
“Chinese economic imperialism is a big global challenge today and the countries world over have been complacent about it till it starting hurting all of us badly. This app ban is a tremendous opportunity for Indian entrepreneurial ecosystem.
We are a young country with 65% below the age of 35 compared to 37% in China. Ever strong middle class takes care of the scale. All we need to do is look inwards and also leverage our expat community. There definitely will be a period of struggle in transitioning but Chinese dependency is also not a solution. Remember India is no push over like Pakistan, Iran or Srilanka to allow Chinese to take control.
The ad spends were not that huge on these platforms as TikTok the leader was making close to 6 million dollars a year in top line, which shows that the brands were actually not on a stampede mode for these platforms. The total ad spend in India is close to 11 billion dollars. On the other hand, the data privacy was a much bigger problem. I don't see much of an impact in the market in the long run, and even if these apps make a re entry through WTO ruling or something, which is highly unlikely, the consumer sentiment has moved away”.
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